OUR STORY
Built on what could not be shortcut.
Ten years ago, AU Superior began with a simple conviction: that the right connections between markets could move real value across borders.
From Chengdu to Hong Kong to Sydney, we built real networks, moved real cargo, and navigated real complexity — across international trade, air freight logistics, customs operations, and fresh produce supply chains.
We pioneered fresh produce air import channels in Chengdu and established lasting partnerships across Australia and Malaysia. These were not shortcut years. They were foundation years.
The first decade was built for this moment. The next one starts now.
FOUNDER
Jay CHEN 陈杰
Founder & Managing Director
Over a decade building cross-border trade and logistics networks across China, Australia, and Hong Kong — now focused on Silicon Valley.